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Things can only get better. That's what things (almost) always do
Let's start the new year with some cold, hard facts about the world we travel in. Warning: pessimistic readers may want to look away now
Jan 10
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Mark Jones
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Things can only get better. That's what things (almost) always do
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March 2023
The best proposal we've read all year
The challenge: get your parents to buy you a tortoise. The solution: a PowerPoint deck, naturally
Mar 23, 2023
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Mark Jones
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The best proposal we've read all year
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January 2023
The real Mad Men say a long farewell.
As the last agency on Madison Avenue turn the lights out, we look at the (almost) lost art of the long-copy ad
Jan 23, 2023
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Mark Jones
6
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The real Mad Men say a long farewell.
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December 2022
A lesson in Football English for people who hate football
The world's most popular sport has inevitably had an impact on is most popular language. Even business jargon is not immune
Dec 19, 2022
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Mark Jones
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A lesson in Football English for people who hate football
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October 2022
A smack on the bot
I wrote some reports. Then they were put through a 'readability' engine. What happened next?
Oct 6, 2022
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Mark Jones
5
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A smack on the bot
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August 2022
And the hotel copywriting prize goes to... Georgia
In the second part of our summer travel writing clinics, we get wowed by a House style
Aug 10, 2022
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Mark Jones
8
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And the hotel copywriting prize goes to... Georgia
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July 2022
When travel copy becomes sickening
An over-the-top press release about a luxury hotel gets us thinking about the language of excess
Jul 22, 2022
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Mark Jones
5
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When travel copy becomes sickening
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May 2022
Passive partygoers and active shooters
One story is a seemingly trivial one about parties. The second is about another deadly shooting in America. But both tell us why the words we choose and…
May 27, 2022
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Mark Jones
4
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Passive partygoers and active shooters
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Pride, Archbishops and German football managers
Some things we’ve noticed about writing and English this week
May 16, 2022
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Mark Jones
3
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Pride, Archbishops and German football managers
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February 2022
Some words about freedom
Ottawa, Ukraine and what happens when words get out of proportion
Feb 25, 2022
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Mark Jones
5
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Some words about freedom
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The rise and (probable) fall of smart casual writing
How business English came to mirror the prevalent dress code of the developed world in the 21st century – and why it's now in danger
Feb 11, 2022
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Mark Jones
3
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The rise and (probable) fall of smart casual writing
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December 2021
A storm of words
An unBritish weather event shows how language can make a bad situation worse
Dec 9, 2021
•
Mark Jones
3
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A storm of words
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