No-nonsense words

No-nonsense words

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How to write travel
Gen Z are looking to ditch the clichés and switch up how they portray experiences on social media. But spectacular places, people and adventures can…
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Kerry Smith
12
And the hotel copywriting prize goes to... Georgia
In the second part of our summer travel writing clinics, we get wowed by a House style
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Mark Jones
1
How to write royally
Why the British monarchy's problems with the modern world start with the words they just can't help using
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Mark Jones
1
The Forthwrite Dictionary of Buzzwords and Fashionable Business Jargon
DO NOT attempt any piece of writing at work without using these 20 words
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Mark Jones
4
The Devil Wore Alberta Ferretti – and screamed at apostrophes
I fetched lattes and learned about possessives: how my uncompromising editor sent me to grammar school
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Kerry Smith
2
When travel copy becomes sickening
An over-the-top press release about a luxury hotel gets us thinking about the language of excess
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Mark Jones
5
How to become your own best editor
Whatever you're writing, there’s always room to make it better. The way you do that? Through editing.
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Kerry Smith
14
Successful advertising executive (49) seeks position cleaning rooms and cooking breakfasts
It was the hardest CV I'd ever had to write. It turned out to be the best
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David Kean
1
Where writers write
In the second part of our Writing From Anywhere series, we peep inside the sanctuaries of some of our favourite modern-day authors
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Kerry Smith
Who's your brand's editor-in-chief?
In the first on a new series on creating an in-house newsroom to craft impactful stories, we look at one of the key roles, essential to all publishing.
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Kerry Smith
The real Mad Men say a long farewell.
As the last agency on Madison Avenue turn the lights out, we look at the (almost) lost art of the long-copy ad
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Mark Jones
Here's your new job sharer
Emma is the face of AI – in German tourism circles, anyway. How does she – and it - write and sound?
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Mark Jones
2
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